Date: October 2011 Client: Fifth Avenue Agency: Free Agency Creative Role: Interactive Designer. I worked on the website and the interactive community map, producing assets and working with the web developers to create the site.
The goal was to show customers the abundance of amenities available to them in their neighbourhood. I use colour codes so customers could quickly glance and find stores that would be of interest to them, giving them the ability to filter and locate points of interest.
The building's sharp angular lines was something we wanted to remain faithful too. The rest of the site resonates with that theme in mind.